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DDPlab Digital Design & Production | IoA Institute of Architecture | University of Applied Arts Vienna


The course will address various topics within the field digital imagery and CG production. By introducing advanced tools and techniques and through productive experimentation we will also address the ongoing discussion around the digital realm, image sciences and the iconic turn. Students are invoked to further develop their technical abilities as well as define/refine an attitude towards their style of visual communication.


CGI production overlaps the domain of architectural producion although approaches and methods are slightly different. Where architects need to measure and keep a consistency between the existing physical space and the artefact, CGI production just operates in the realm of visual content.  CGI tools are more derived from sculptors painters photographers animations than from constructors or engineers.  CGI production needs to be fast, imaginative, consistency is needed just when you can see it. Think of a set design from the movies.


See here:

Task one

We will reconstruct a existing physical space based on photography. The idea is to create an environment which we can use for our further interventions. The space should be similar to reference shown below. A wide open space ideally natural lit, tectonic qualities like columns or beams openings help us to give a basic understanding of its scale. We will try to produce a photo realistic image of the situation by the means of CGI techniques. Therefore adequate lighting and materialization is needed.


  • Find a nice space, you can google it, at least one sound image is needed for reference.
  • Find the basic outline of the scene. You need to estimate measures, evaluate the properties and position of the camera etc…
  • Create a rough model in 3D, just walls, floors ceiling columns.
  • Counter check the result with your image, maybe superimpose it with your model.
  • Add geometric detail like openings beams, window framing.
  • Do a basic light setup.
  • Add material qualities and texturing.
  • Final image/model needed till 15.Nov

To help you to understand the relation between space and the “exhibited”, (you may) read the essays from Brian O’Doherty “Inside the white cube“.

Regarding the focal length explanation i found a nice diagram including a list for phone cameras. Also this article is helpful.

My explanation reconstructing a image by perspective was not 100% correct.
The eye level is the horizon line. To keep things simple without going deeper into perspective: If you find the horizon line in the (vertical) center of the
image there is a good chance the camera was not tilted, the reconstruction of the camera is much easier.


Task two

We will operate within the given space, either by addition or by intervention of its constituting elements. How can we use the space, how can you intervene with the given situation? Maybe an installation, an unforeseen event, maybe an accident, can be virtual, parametrically generated, weird corrosive-destructive, massive-grotesque, shiny-trans-missive,  depressive-obsessed, ephemere-toxic, in any case superrealistic.
Please not minimalistic, also not ordinary! Find a narrative for your proposal.


Q: Can i submit my personal work without joining the seminar?
A: No. There is no way just submitting “some work”.

Q: Do you check attendance during the seminar
A: Yes.

Q: Do i need to be an “arch viz expert” to join the course?
A: No.

Q: Do I need to finalize my work within the same semester.
A: Yes.


Blender Guru


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